Top Trends That Engineering Graduates Should Know – Arya College

Engineering Career - The Leading Trends

Engineering a great career in today’s world. It has different branches sourcing the requirements in order to meet the industries of the world. There are two types of careers, including conventional and unconventional nature. Conventional career includes various branches like Civil, Mechanical, Electronics, Electrical or Computer Science. These engineering professionals have to perform tasks like service Engineer, Quality Engineer and a lot more.

Jobs in any start-up or established company, SME’s or MNC’s, can make a career with the efforts and determination of the students of Engineering Colleges in Jaipur. However, an MBA is an added advantage to basic graduation. It will make you a potential candidate by creating an equilibrium of qualification and managerial skills.

Engineering Career – Leading Trends

Industrial Optimization is an opportunity opener for the candidates of Top MBA Colleges. They must be willing to work in production, product designing, and quality assurance.

Software Engineers – They are in great demand for new software/apps creation and increasing cybersecurity needs, data analysis, IoT for smart factory operations and manufacturing.
Civil Engineers – They have a chance to work for infrastructure, water management & filtration and real estate.
Electronics and Electrical Engineers – They will prospect in automation& robotics, additive manufacturing for integrating the technologies, control system designers, etc. in various sectors like defense, medical instrument manufacturing, and aerospace.
Mechanical Engineers – With the knowledge of Hydraulics and Pneumatics, they will be able to work in chemical & gasses industries. However, they can also pursue a career in robotics. It is the bridge between mechanical, electrical and electronics engineering when it comes to the final execution of robotic based products.

Industries where engineers can land on

Innovation in a career based on Engineering can lead the students of the Top Engineering Colleges in Rajasthan to Engineering Consultant, Entrepreneur, Underwriter, Project expert or Product Innovator.

There are many other branches of Engineering like Aeronautical Engineering, Aerospace Engineering, Mechanical Engineering, Biochemical Engineering, and Chemical Engineering. Also, it includes Biomedical Engineering, Environmental Engineering, Information Technology Engineering, Mining Engineering, Metallurgical Engineering, etc. They are efficiently providing their own set of opportunities.

Career alternatives than engineering

There are different other fields or industries where engineers of B Tech Colleges in Jaipur can make their careers after completing their studies. However, their educational qualification allows them to perform better in jobs that are not only for Engineers.

For instance, it includes Film Making, Photography, Content Writing, Author, Event Management, Gaming Business, Sales & Marketing, Recruitment, Faculty, Business Consultation, Blogger or Entrepreneur.

Impact of opportunities on the economy

Indian Economy is rapidly growing with ample of opportunities for skilled and talented graduates provided. They explore the possibilities rather than working traditionally. Engineering goods exports are 60% of the total exports of India. This is a huge opportunity for exports of transport equipment, capital goods, other machinery/equipment, and light engineering products. It further includes castings, forgings, and fasteners, etc.

Conclusion

In conclusion, it is significant for the students of B Tech Colleges to provide equal importance to the decision of career selection. The focus of work experiences on polishing skills and acquiring new knowledge is unavoidable. Taking up higher education either is the same field of Engineering or in management can be beneficial for the candidates willing to get into research, academics or specific specialization.

Thanks for Read our blog, you can check out full blog on official Page Arya College, Arya is one of the Best Engineering College In Jaipur Rajasthan. In This College Many Branches for Engineering you can make great future with us. Arya 1st Old Campus Provides Computer Engineering, Electrical Engineering & Electronics Engineering’s Branch for our Engineering students with top companies placements in campus.

How to Explain Gaps in Your Employment Without Oversharing

How to talk about the gap in your work history

People after completing their graduation have to suffer from too many challenges. In most of the cases, they find a gap in their work history due to various different reasons. No matter what the situation is, it is often tricky to explain that employment gap to prospective employers. Under given are some tips to help students of the Campus Placement drive at Engineering Colleges preparing a perfect answer to a difficult question?

Get comfortable with your pitch

People often make the mistake of over-focusing on that employment gap, drawing more attention to it than the employer would have. Instead, students of Top Engineering Colleges must focus on the positive by showcasing what they have accomplished and what they can bring to the table. Sometimes, they are not sure of what to say. For this, they can ask some questions about themselves.

What are my top three strengths?
What skills have I gained from past experiences?
How could I help this organization improve and grow?

Think about how you made it work for you

There are different factors to list on your resume or discuss in an interview. Even if they seem irrelevant, they still demonstrate your drive and commitment to professional growth. Strategically practice highlights them by considering the following:

How have I (or could I) productively filled my time away from a full-time job?
What transferrable skills have I gained from these experiences that would benefit me in my next role?

Stay honest and open

Students of B Tech Colleges should never exaggerate, hide or lie about any information in the job-search process. Also, they should never speak badly about a former employer or boss, either. Be upfront when asked about your employment gap but answer with fluency. Employers want to hear your schedule and the amount of time you spent on every task. An individual must focus on questions like:

What did you learn about the industry during your downtime?
What did it teach you about your goals and priorities? How do those relate to the position you’re after?

Conclusion

In conclusion, candidates of the job-search process must consider certain questions and reframe their personal pitch. This will make them more comfortable and confident in explaining their employment gap during their job search.

How to Choose Best Engineering Branch for Future Goals – Arya College

How to Choose Top Engineering Branch

Every year the number of graduates in engineering is increasing. This is because of the regular increase in the number of Top Engineering Colleges, top engineering branches and the trend and craze among the students and parents to pursue the technical and skillful field. Most of the students in engineering choose this because of the intolerable peer pressure. On the other hand, some of the students have a doubt for their selection in a suitable branch of engineering.

In earlier days, there were only core branches like Civil, Mechanical or Electrical Engineering. But now, time has changed. Students, today, have numerous choices and it is rapidly increasing every day. It is further increasing the confusion in selecting the best suitable choice of discipline. Even some of the aspirants or engineers are not aware of the newly introduced branches. With this, the competition among the students for jobs is also increasing.

Every year, students work hard in preparing to get a seat in top engineering colleges for them. Now, it is time to think about the list of engineering disciplines and make an offer to your own self for your career. However, choosing the wrong branch might cause you trouble and you will be left with wasting all your time, money and resources.

It is not good to make your choice based on salary packages. In the entire decision-making process, the natural aptitude and interest of a candidate play a significant role. There are several parameters to be considered before choosing your branch in engineering.

A choice must match with the passion

The chosen branch of engineering must fulfill your interest. For instance, if you have an interest in software or computer programming, you must choose computer engineering. Similarly, if you have a passion to learn about mechanics, then you should go with mechanical engineering.

Look beyond four years of graduation

while choosing your engineering branch, it is important to consider your future plans. After completing a Bachelor’s in Engineering, the number of student’s steps forward to pursue their higher studies. Therefore, choosing your branch for graduation requires you to consider the future scope for that particular branch or discipline. Students carrying interest in the research field must choose a course that offers great scope in research.

Expected career opportunities

If you have prepared your mind to do a job after completing your degree rather than going for higher studies, and then better go for options in engineering that offer you great interest in the subject along with numerous job opportunities and wide scope. If you wish to work in the government or public sector, you are open to prefer a major branch of engineering having the scope of working in the public sector enterprises or PSEs.

Never avoid your counselling rounds

It is quite essential for each and every engineering aspirant to attend all the counseling sessions, before selecting their field in the Best Engineering College. Even, there are cases where you will not get selected for the desired branch or college in the very first round of your counseling. However, if you wait for further counseling rounds enable you to upgrade your choices. In this way, you will get allotted with the desired branch or college of your choice.

Field trips

Try to do a field trip before selecting a desired engineering branch. You must visit your workplace/ office/ industrial site related to the desired or selected branch. For instance, if you have chosen chemical engineering, then you must visit a chemical industrial part. In this way, you can learn and understand the environment, working conditions, and patterns in which you have to work in your future. Also, you can meet professionals over there and discuss your queries with him/her.

Job expectations

There is no use of an engineering degree if you cannot be able to find a suitable job for you in the industry. With time, the job market fluctuates and a recession in job results in joblessness. There are certain branches in engineering that regularly gets affected by it.

For instance, Information Technology or IT industry struggles a lot in the job recessions. But this is not always a case in IT. Still, many engineers struggle to land good jobs during hard times. It mainly depends on your capabilities, knowledge, and experiences. Therefore, remember the job prospects related to that branch while choosing your engineering branch.

Core branches of specialization

You need to stick to core branches if you are interested in getting a government job. Whereas by choosing modern courses and increase focus on specialization offers opportunities to an individual in the private sector. Considering your dreams completely depends on the type of work you wish to do and the sectors or industries where you wish to go. You are always required to focus on what is right for you instead of only choosing the popular one.

Talk to old students

Talking with passed out students of your chosen stream can help you in making a choice about what the course includes and what are the opportunities in it. It is always valuable to get first-hand knowledge and it should always help you in making a great decision.

Also, you should make points on placements facilities of the college along with the organizations that visit the college in order to discuss with them. Whatever information you take from the students must be analyzed properly and later you must understand the streams that are worth opting during the time of admissions.

Conclusion

Every branch of engineering carries the different potential to offer a golden career to the students. Along with the different branches of engineering, the best engineering college from where the students pursue their studies is equally important. The college must have good faculties with good and satisfactory placement records.

Above mentioned are some of the important factors to consider by the engineering aspirant before a candidate chooses their branch.

How to Become an Entrepreneur: Steps, Tips & Best Degrees

How Engineers can become the best Entrepreneur (1200 X 628)

Introduction:

Having own business is the dream of many Engineering students. Becoming your boss can be the best thing ever because of their lies the big decision making power, the growth of new ideas now and then, having the power of leadership!

But not everyone is capable of becoming an entrepreneur. Having guts to start a new business requires another thinking level and skill set. Engineers, of course, have extraordinary skill sets to start something of their own as their course requires solving practical problems of the real world. Engineering courses teach their students how to handle a difficult situation with patience.

Engineers usually can identify the lost opportunities in the real world and this helps them to detect new ideas and problem-solving situations. Which then leads to starting up something world requires.

How Engineering is related to an entrepreneur?

It proves that engineering leads to the best entrepreneurship for an entrepreneur in the world. Many big organizations and successful startups were started by engineers.
Confidence is the first step that any startup requires engineering increases the confidence levels of students. Because they are given many projects during their graduation and within these four years the personal growth increases.
Arya College is that one B Tech College that aims at providing students with learning that does not only involve bookish knowledge but also teaches students about how to fulfill their dreams and how to survive in an outer world full of challenges.
Another reason why engineering is connected to entrepreneurship is the risk levels. Risk is involved in both the fields as they require a high level of attention, dedication, and commitment.
Some students may wish to become an entrepreneur and are the ultimate goal of their life. But it is important to have some experience beforehand and engineering can help the students to have a taste of hardships in life.
Arya Engineering College in Jaipur can help the students achieve what they deserve. The faculty always supports the students to try something new and explore new ideas. Studying in such a motivating environment gives the students an ample amount of confidence and risk facing attitude.

Conclusion:

Success can come to you only when you are daring enough. Top leaders of industry belong to the world of engineering and it is proven that engineering as a course can help students to follow their dream.
The important factor one should consider in selecting the Best Engineering College in Jaipur to pursue engineering else all the efforts can be wasted.
The pink city Jaipur can help you with some extraordinary training when you choose India’s Top Engineering College, Arya Collge. Stay focused & fulfill your dreams at the Best B Tech College in Jaipur.

The best Android launchers 2020 | Arya College

10 Best Android Launchers of 2020

Android Launchers

Bored with your current phone’s experience? How about doing some customisation? It will not just bring something new to explore but also add up some new features to your phone. Android phones are popular because of their customisation feature. So if you are someone who wants to upgrade the experience then here are 10 best android launchers of 2020.

Microsoft Launcher

The first name which makes it into the list is Microsoft Launcher. A launcher which offers endless customization, app icon customisation, expandable dock options, and a lot more. Not just that it also offers deep integration with Microsoft’s own services, such as Skype, To-Do, Wunderlist, Outlook. It surely is a definite plus for those already invested in its software ecosystem.

And not only is the launcher very tweak-able, but it is also very fast, with the option to remove transition animations for even more speed. For most people, this is a very solid launcher, and as such, it is one of our top picks.

Nova Launcher

Another name Nova, the chances are that you can, from animation speeds to the spacing of widgets and home screens, it feels as though there is nothing beyond its powers.

As a launcher, Nova is an excellent choice for those who know what they are up to. Nova also has a Pro paid-for option, but this can be safely passed over by most.

Launcher 10

Launcher 10 is one of the best Android launchers that offer on the unique ‘Metro’ interface which is similar to what a Windows Phone. This launcher is entirely user-customisation.

Blackberry launcher

If you were or still are a blackberry fan then there is a piece of good news for you. Not similar though but you can have hands-on a blackberry experience with this launcher. BlackBerry Launcher comes straight from BlackBerry itself, totally similar to the look and classic functionality and also offers some interesting innovations.

Evie Launcher

If you are looking for such one option which has various choices for app columns and the width of the app dock then you should try out this launcher. Evie Launcher focuses on simplicity which makes it one of the fastest launchers around, and also easiest among all to navigate for those who don’t wish to do a lot of setups.

Poco Launcher

Another launcher which is in the list is from MI India, popular for their phones in India. This Launcher has something similar to offer what a Pixel phone has, it is very fluid and snappy and also a clean UI. It also has a RAM cleaning shortcut on the main home screen to kill hungry background apps.

This launcher will definitely bring you a ‘pure’ Android experience with some little modification.

Smart Launcher 5

Smart launcher 5 is a bit unique when we talk about offerings. This launcher offers useful shortcuts to help make sure that getting things done is as simple as possible with the help of smart guesses.

For those who are looking for something minimalists, this launcher is perfect for you.

Action Launcher

Another entry with this launcher which was at available at the Play Store for many years. However, with the new update, it’s once again one of the top options available in the list. Action Launcher brings ‘Pixel’ flavour seeks to emulate the software experience found on the Google Pixel line, meaning a focus once again on simplicity and speed.

Niagara Launcher

If you want to experiment with the look of your phone a bit. Then this is option seems a correct option to go for a philosophical experiment.

This Launcher has no app drawer, home screens or widgets. There is only an alphabetical list of user-selected quick access apps to see how little the average user can function with.

Lawnchair 2

The last one in our list is Lawnchair 2, an option which looks to lift the more positive elements of the Pixel experience. With a small amount of space 15 MB, you get a launcher which focuses on simplicity and speed.

We at Arya College which is one of the Best Engineering College in Jaipur for technical education publish this article to help android mobile users.

How to fix Photos app File system error | Arya College

How to Fix Windows 10 Photos App File System Error

Windows is a developing platform; with every day it comes up with some new bugs and new updates to fix them. If you are a windows user and suddenly you are unable to open any photos using the Windows 10 photos app viewer. After trying it for few times it just shows a file system with an error message. If you have already given your shot after doing a reset, repair, troubleshoot, and nothing worked.

Things to consider

The first and foremost thing you can do is check for the updates. And for that you can check in update and security option. Even after doing that if you are unable to open the photos with Windows 10 photos app then here are some method which you can use to resolve it.

Here are some proven methods: –

Method 1

Go to Start, click Settings > System > Apps & Features. now click on ‘Windows 10 Photos app’

Under Advanced options, you’ll find the reset button.

This will allow you to reset the App. Once it’s done, restart the PC.

Now check if you can view the pictures now. If it didn’t work then you can use another method.

Method 2

Click on the Search button

Type Run to open a RUN window. Type Services.msc and hit enter.

It will pop-up a new window with a list of options.

Find “Windows licence manager” and double click it.

There in the General settings, you will see “StartUP” and click on it.

There you will see “startup type” change it from “disabled” to the “manual” option.

Then click on the apply button. Click on status type. Later change it to the running. Click ok.

Now you can open your photos using the photos viewer app. If it doesn’t work then you can try another proven method to resolve it.

Method 3

1)Download the file from the given link: – https://docs.microsoft.com/en-us/sysinternals/downloads/psexec

2) Extract the archive to any folder you want (but be aware that you have to change the command in later step 4.2)
3) Open an elevated PowerShell (as administrator) – after that Right-click on the windows start menu logo – Windows PowerShell (Administrator)
4.1) Now run this cmd:
Get-AppxPackage Microsoft.Windows.Photos | Remove-AppxPackage
4.2) Run this cmd:
d:\tools\PsExec.exe -sid c:\windows\system32\cmd.exe
5.) A new command window will pop-up – check if the path in step 7 exists (the actual folder of Windows Photos App)
6.) Close everything except the new command window opened in step 4.2
7.) Run this cmd:
rd /s “C:\Program Files\WindowsApps\Microsoft.Windows.Photos_2018.18051.17710.0_x64__8wekyb3d8bbwe”
8.) Hit “Y” or “J” to confirm
9.) Now you can check if everything got deleted or not. If any error occurred, then check if you closed everything except your command window and start over with step 7. Now a restart is needed here before starting over with step 4.2
10.) Reinstall Photo App from Windows Store! And you are done.

After that, you can open the photos using your photos app.

So, we at Arya College which is one of the Best Computer Science Engineering College in Jaipur to publish this article to help computer science students.

The AAWP Plugin Review And How-To Guide 2020

AAWP Plug in Review How to Setup

AAWP Plug-in is one of the top plug-ins in the market for Amazon Affiliate marketers. This tool is very helpful in making a profit off the Amazon associate websites. The AAWP offers many services to the user and is easy to use. Its easy installation and configuration make it a perfect choice for someone who is new to this field and wants to derive as much profit as any other professional.

With AAWP you are provided with the benefit of reaching all the Amazon Geo stores located all over the globe and make a profit. It also saves you from manually updating your product description by offering you the time saving auto-product updation.

AAWP supports multiple themes, you can enjoy different templates attracting wide users and helping you boost your sales.

The comparison table is the highlight of this plug-in. It allows you to create comparison tables for various products making it easier for the user to compare and choose the one suited for their requirement.

The only drawback of AAWP is its high pricing. But considering the unique features and services it offers, it can be said that this plug-in has value for money.

How to set up the AAWP Plug-in?

Here is a simple guide teaching you how to set up the Amazon Affiliate WordPress Pug-in.

Step 1: Purchase

AAWP is available for purchase online on the official site of the plug-in. It offers various paid plans with price depending upon the maximum number of sites hosted by it. After doing the payment, you will receive an email containing your receipt, a link to download the ZIP file and license key.

Step 2: Uploading the plug-in

The next step is to upload the AAWP plug-in to your website with the help of the ZIP file provided to you in the mail. Then click on the ‘Activate plug-in’ link.

Step 3: Enter API Key

For this, you will need an Amazon web services account. If you do not have one, you can easily create one by entering your cc info, verifying your phone number and then choosing the plan. After this, create your API key by logging into your console and connect it to associate accounts.

Now you just have to enter your API information and the associated plans into your AAWP plug-in.

Step 4: Configuring general and output settings

Go to the general option and update the various settings according to your needs and desire. Right next to the general settings, there are output setting options, update it accordingly.

You can make changes in the settings whenever desired. The last process is configuring the settings of the function and then making the final tables, listing and converting them into posts.

We at Arya College which is one of the Top Engineering Colleges in Rajasthan to publish this article to help graphic designers for making best ad banners

CREATIVITY IN THE ENGINEERING DESIGN PROCESS | Arya College

An Introduction to Creativity in Engineering Industry

What is the importance of creativity in engineering?

Engineers initiate and implement new ideas in terms of creativity. They invent new technologies every day. For instance, it includes a telephone or silicon chip. In some cases, they work on the ideas of other people. For instance, geotechnical and structural engineers can create technical solutions to create a design of a building.

In their day-to-day life, the creative work of engineers of Top Engineering Colleges is hidden. For instance, water treatment, car braking systems, gas turbines, and mobile data networking. These continuous and creative innovations keep us safe, support our modern lifestyles and drive the economy. Engineers are basically creative problem solvers. Some people feel that engineering is a formula based problem-solving industry. They can analyze a problem and come to a single solution.

How engineers struggle with the innovation revolution?

Today, many of the engineering and problem facing society are new and complex. As a civilization, we have never before faced a problem like human-induced climate change. Also, we never had the capacity to produce and share so much data about our world, our lives, and our finances. We now have a human population of 7 billion people, all needing food, water, shelter, education, employment, and healthcare.

In a competitive global market, engineers of the Best Engineering Colleges must constantly innovate to create new solutions and invent new ways of solving problems. However, Engineering students of Arya College have been highly successful in creating complex technical systems that make modern life possible in the world.

Factors enforcing engineers towards creativity

Engineers’ creativity emerges within the limitations of physical laws, commercial considerations, the needs of the employer, society, the law and ethics. Also, it provides the boundaries within which to explore problems and propose engineering solutions. As ethical considerations in relation to safety and the environment can provide opportunities and inspiration for the students of Top B Tech Colleges to invent innovative solutions, directing their creativity to improve technologies and systems.

Engineering creativity is often understated and unrecognized. It includes engineers themselves. Top Engineering students depend on established science and methods for analysis to ensure their designs are safe and reliable. The creativity usually associated with risk-taking, while techies required to reduce risks to the public, environment and the commercial success of their clients and employers.

Conclusion

As creativity is the key to finding inspiration for new technological designs and solutions within the constraints of ethical engineering practice grounded in science and technology methods and standards that have evolved over generations.

Top Ways to Use 3D Systems to Execute Business Strategy | Arya College

Update on 3D systems’ strategy

Virtual Reality occurs in the very distant future. The tech industry is facing complex issues, but it open paths and opportunities for small businesses to take their benefits.

Augmented reality

When it comes to augmented reality, users will be able to see the physical, real-world environment with augmented computer-generated sensory input like video, sound, graphics or GPS data. For instance, the GPS Smartphone app allows an individual to see the corner of the street by using a camera along with additional information appearing on structures.

Virtual reality for small businesses

Also, virtual reality is the process of creating an artificial environment with the help of computer software and hardware. It creates a realistic experience for the client. It is an entirely immersive experience in which the customers feel that they are moving to a different world.

The integration of augmented reality into our lives started after the arrival of the Smartphone. On the other hand, virtual reality is a business tool, which connects customers in a whole new way.

Events

Virtual reality is feasible. As a business person, it is a very good idea to connect your business. With a live event with the help of sponsorship. You can go one step further by integrating virtual reality edging an event.

Research

When it comes to the marketing, research and data help in sharpening the benefits. To determine audience preferences, students of Computer Science Engineering must conduct questionnaires and surveys. It is beneficial to create products or store layout and present it to potential customers via virtual reality.

Products and Services

An individual can get their business and brand name in front of the target audience with the help of a website, direct mailing or TV commercials. If students of Top Engineering Colleges allow the target audience to experience these places via VR, then this is the best way to sell. For instance, an individual is looking to buy a home online, yet pictures and videos are not enough to finalize the decision.

Relationships

Brands will have a unique opportunity to relate with customers and inspire a sense of mutual loyalty. Moreover, virtual reality also enables a business to make their products and to reach out to the wider audience in an efficient and effective way.

Why Subscribe to Microsoft Office When So Much Is free? | Arya College

BLog- arya college

What is the importance of Microsoft office for graduates?

The accessibility to a good general-purpose package is essential for the freelancer, professional, hobbyist. There are many free options on the market like OpenOffice and Microsoft Office, but the latter is the most useful and widely popular.

Universally used

It will be rare to get a client or user who cannot open a .doc or .docx file. If they cannot, it is likely because they are using an Apple device. Students of Engineering Colleges can easily find a .doc to .pages converter online. Microsoft Office is one of the major benefits. The odd person who cannot read your documents can still get a .pages copy or something similar just by using one of the many conversion tools on the web.

Always improving

Another major factor in using tools like MS Office Professional constantly improves. It requires more than one edition, updates, and refreshes. As a result, the software never feels outdated or weak compared to market alternatives. Students of Computer Science Engineering at B Tech Colleges can gain a safe level of trust, consistency, and proven usage while using this hardware. It ensures that they can see continual growth in a piece of software.

Work as One

When you have access to Microsoft Office, it is much easier to work and collaborate as a team. Newly included features by the students of Top Engineering Colleges in Jaipur make sure that users can easily share documents and data with their colleagues. They can even see who has access to the document(s) that they wish to see. It comes with real-time typing from all parties.

Greater flexibility

Many of the new Microsoft Office features include modern attachment systems. This allows users to share items via OneDrive or SharePoint. From working on a project with friends to being able to give clients a sneak preview via the cloud, this works perfectly. It is one of the most useful services for users and ensures that they can produce work with 100% confident.

Easier data transfer

Today, while buying Microsoft Office, the most striking feature is how easy it is to get information to and from the main pieces of software. For instance, users can easily get data into MS Excel just by using the Get and Transform feature. This allows for easy data gathering and shaping, allowing them to form the perfect excel files for easy refinement and analysis that aids efficiency. This new feature makes your life a whole lot easier when it comes to data analysis.